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Viking Airlines appoints I Spy to boost traffic

Viking Airlines appoints I Spy to boost traffic

Swedish airline Viking Airlines, is set to bolster its search rankings in the UK following the appointment of digital marketing specialists, I Spy Marketing.

I Spy is briefed to improve natural search rankings for the airline’s main website and manage the transition to their new url This will be supported by extensive link building for the new site. I Spy will also be advising on strategic digital marketing and holding workshops for key officials at Viking Airlines.

The airline operates flights out of Gatwick, Manchester, Bristol and East Midlands airports to destinations in Egypt, Greece, the Canary Islands, Portugal, Corsica, Gambia and ski destinations in Europe.

Nick Jones, managing director of I Spy said: “There’s a need for increasingly sophisticated approaches to digital marketing in the online travel retail space.

“Our bespoke ROI-driven digital marketing programmes, based on analysis and insight, are proven to outperform traditional approaches to optimisation. We enhance site rankings and conversions with ongoing real-time optimisation through custom-built tools to ensure maximum ROI for our clients.”

Martin Loch of Viking Airlines, said: “I Spy’s track record of executing innovative natural search strategies in the travel sector made them our first choice digital partner.

“They have developed some unique techniques for external networking and link building which will extend Viking Airlines’ reach with UK holidaymakers booking online and give us an edge in this highly competitive online market.”

I Spy recently dropped the word “Search” from its name and rebranded as “The Uptimisation Agency”. The name change and re-positioning reflect I Spy’s extended digital services which now include social media marketing, analytics and conversion services in addition to natural and paid search.

Uptimisation expresses the benefits of going beyond commoditised optimisation to ‘up expectations’ for clients.  It is I Spy’s digital performance benchmark that is delivered across paid and natural search, social media and conversion optimisation.

Uptimisation differentiates I Spy as a second-generation digital agency that utilises bespoke tools to maximise ROI and guarantees money back if return on investment is not delivered.

In 2009, I Spy was awarded the Google Conversions Professional (GCP) badge. The agency is also Google AdWords Qualified, a Google Analytics Authorised Consultant (GAAC) and a Website Optimiser Authorised Consultant (WOAC).


For more information contact Dave Barton at or phone 01452 760147.

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