Domino’s Pizza is claiming a world first by trialing a new ‘Social Affiliate’ tool, a widget that combines social media and affiliate marketing.
The tool enables anyone with a personal web space, such as a social network page or blog, to host advertising from nominated brands.
It aims to complement more orthodox affiliate marketing strategies, which use 'professional affiliates', by enabling any consumer to promote products or services within a framework of designated brand guidelines.
Internet users can earn revenue whenever a sale is driven from their social network or blog page.
To access the widget, publishers can sign up and download a dashboard to track the sales generated through their web page. The Quantum dashboard plugs into the Affiliate Window network reporting system.
An online PR and blogger outreach campaign will launch the ‘Social Affiliate’ tool to drive awareness and encourage downloads. This will be supported by an online media campaign later this spring.
“Brands benefit by aligning with sites run by fans who are more likely to drive a sale, while site owners can generate revenues from their Facebook page or blog,” said Dan Clays, managing director of BLM Quantum, the company which developed the tool.
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