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Costa launches loyalty 'Coffee Club' programme

Costa launches loyalty 'Coffee Club' programme

Love free coffee? Love free food? Welcome to the club!

On March 4th 2010 Costa will launch its new ‘Coffee Club’, a free and easy card based reward programme enabling customers to earn points with every purchase to spend on any food, drink and merchandising product in Costa stores nationwide.

There are three key benefits:

1. Collect 5 points for every £1 spent in store, every point is worth 1 penny

2. Points can then be exchanged for any free food or drink in store

3. Cards registered at will receive 100 bonus points equal to £1 on sign up plus exclusive email points offers each month and entry to special prize draws.

Costa are introducing the Coffee Club following a successful year long trial in Scotland where 1 in 3 of all transactions are now using the card. In –store advertising, point of sale and PR have been engaged to communicate the launch.

Kevin Hydes, Head of UK Marketing at Costa Coffee said “At Costa we pride ourselves on offering our customers the very best coffee, food, and service experience. We are now confident that the Coffee Club also offers customers the best, most flexible rewards programme available.”

The new Coffee Club card is purely points based and replaces the prepay Costa Card which has been available at Costa for the last three years.

From March 4th all original Costa Cards will automatically become Coffee Club Cards and will no longer need to be topped up with money.

Any outstanding balance will need to be spent within twelve months. New, independent consumer research commissioned by Costa found that 85 per cent of people believed shops, businesses and brands should give more rewards for customer loyalty. Good quality products, good customer service and rewards for loyalty were cited as the top three factors that would drive repeat visits.


For more information contact:

Melissa Mace, Costa PR Manager - Tel: 07818 581 772

Nicola Andreasen, Paratus Communications - Tel: 020 7400 1909

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