Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research


Why retailers prefer Twitter over Facebook as a marketing tool

Why retailers prefer Twitter over Facebook as a marketing tool

By UTalkMarketing's Melinda Varley.

New research from dotCommerce has found that 26% of retailers have a Twitter account – slightly more than the number that had Facebook accounts (24%). So what makes Twitter so attractive to retailers?

Across all the retail branded Twitter accounts surveyed, the average number of followers was 348. On average, retailers’ Twitter accounts followed 90 other users and had tweeted 129 times during the length of time they had been using the service.

The most common information communicated via the retailers’ Twitter accounts included product updates (73%), marketing (62%) and company news (58%).

Here are 10 top tips for retailers using Twitter from dotCommerce:

1. Make sure you register your brand name - ASAP!

With the popularity of Twitter increasing at a phenomenal rate, it’s vital to take your ID before someone else gets it first

2. Write a biography

Think carefully about what you want to write in the biography section; this is your opportunity to sell yourself

3. Add your logo and design a background

Your ‘avatar’ or logo is what users will associate most with you. Using your logo and designing a custom background will help to encourage follower engagement

4. Make your content, advice and guidance engaging

A mix of offers, company news and updates, and more general content often works best

5. Go for the retweet

Retweets are a great way to spread your influence. Keep your tweets short and engaging to maximise retweet potential!

6. Engage

Rather than using Twitter solely as a broadcast tool, don’t be afraid to engage with followers and @reply to communicate directly

7. Get ready for customer service enquiries

It’s highly likely you will be contacted via Twitter with customer service questions. These shouldn’t be ignored, but you’ll also need to work out how best to deal with them

8. Offer offers

Dell generated $6.5m of revenue on Twitter alone! We all love a discount and what better way to get it spread than on a social network

9. Be generous

Retweet or comment on tweets by other people and show them you’re not just interested in what your brand has to say

10. Monitor

Make sure you monitor what tweeters are saying about your brand or your industry so you can pick up the positives – and negatives – and handle them effectively. Twitter search or Tweetbeep are great applications for this.

drug coupons transfer prescription coupon pet prescription discount card
coupons viagra go coupons for prescription medications
order abortion pill online abortion pill misoprostol abortion
local abortion clinics link facts about abortions
discount drug coupon cialis 2015 coupon coupons for prescriptions
medical abortions abortion clinic
cialis free sample coupons pet prescription discount card
discounts and coupons link when is it too late to have an abortion
prescription coupon card new prescription coupons prescription savings card
tudorza patient assistance generic name for bystolic
how much is the abortion pill in clinic abortion abortion services
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
viagra kamagra viagra 100mg viagra
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg
tadalafilt open tadalafilo
manufacturer coupons for prescription drugs cialis coupons free coupons for cialis 2016
neurontin alkohol neurontin cena
free cialis coupon coupons prescriptions coupon for prescriptions
buy abortion pill abortion pill is murder abortion pill cost
priligy hinta priligy 60 mg priligy 60 mg
duphaston 10 mg duphaston forum duphaston iskustva
should abortion pill be legal free abortions
metoprolol pro medicin metoprololtartrat
free cialis coupon 2016 cialis online coupon
ldn and autism open trinalin
naltrexone generic cost low dose naltrexone uses ldn therapy
ldn therapy naltrexone overdose difference between naloxone and naltrexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.