EHS Brann has announced that it is renaming to EHS 4D Group, with immediate effect. The move sees the different elements of the group rebranded to align under the same banner: EHS 4D Group.
The announcement sees direct marketing business EHS Brann renamed as EHS 4D, digital arm Euro RSCG 4D Digital as EHS 4D Digital and data specialists EHS Brann Discovery will now be EHS 4D Discovery.
The name was chosen to combine the heritage of the EHS business with ‘4D’ included to represent the group’s close ties with parent network Euro RSCG and forge a more direct external link with the network’s offices worldwide.
The announcement coincides with the appointment of Tash Whitmey as managing director of EHS 4D in London. Whitmey has been with the agency for eight years and is promoted from the role of managing partner.
Her new role comes after a series of promotions, with the recent appointment of David Williams to managing director of EHS 4D in Cirencester and Ol Janus as managing director of EHS 4D Discovery. The name change does not affect any ongoing client relationships or other job roles at any of the businesses within the group.
Mike Spicer, managing director, EHS 4D Group comments: “This change of name comes after a raft of positive news for our business and is designed to better communicate our proposition in the market and the global scope of our organisation. We feel that there is true value in heralding our role in an international network for clients and this isn’t a link that we have forged directly before.
“Tash’s appointment is a further bolstering of our management team to deliver this proposition. She has shown exceptional talent, expertise and dedication in her time with the agency and I am very much looking forward to her being a big part of taking the business forward in 2010.
“We are increasingly seeing a greater demand for the work that we do in using data-lead insight to enrich our output for clients, informing all channels, be it a website, email or social media. As such, the three elements of the group have never been so closely aligned in the solutions that they deliver for our clients, and this renaming provides greater clarity to both them and all outside parties.”
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