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talkbackTHAMES digital renews MIT contract

talkbackTHAMES digital renews MIT contract

Mobile Interactive Technology (MIT) today announces a contract renewal with talkbackTHAMES digital to power mobile interactive services for some of their biggest entertainment brands including ‘The X Factor’, ‘Britain’s Got Talent’, ‘The Apprentice’ and ‘Family Fortunes’. 

MIT’s MIDAS platform will deliver a variety of interactivity including competitions, feedback services, and mobile billing content services, and 2010 marks the fifth year MIT and talkbackTHAMES digital have been working together.

Robert Marsh, Head of talkbackTHAMES digital said, “The interactive elements of our brands are vital and we’re glad to be working with MIT through 2010. The success of our online initiatives, including the award-winning ‘The X Factor’, relies on having great partners like MIT.”

Rob Weisz, commercial director, MIT said “It’s great to be building on our existing relationship with talkbackTHAMES digital and to be in a position to work closely with them over the coming year to investigate new revenue streams and implement new interactive services.” 

M-commerce, messaging solutions and interactive platforms company Mobile Interactive Technology (MIT), is part of the Mobile Interactive Group (MIG) a global integrated mobile and digital communications business – MIT’s sister company 4th Screen Advertising - - delivered mobile video advertising for The X Factor in 2009 in partnership with Mobix Interactive.

talkbackTHAMES digital was launched in October last year and is a centre of excellence for digital media, focusing on opportunities for all talkbackTHAMES’ and third party productions to deepen viewer engagement on multiple platforms, maximising commercial opportunities within the digital space, producing groundbreaking bespoke digital content, and bringing digital media and traditional production closer together for more integrated multi-platform content production. It is part of FremantleMedia Enterprises.



For more information, please contact:

MIT is part of Mobile Interactive Group (MIG)

For more information please contact:

Tim Banks, Infomob

 Tel:      +44 (0) 1273 697 170

Mobile:  +44 (0) 7771 512 057


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