Tesco.com will lose its online shopping dominance to Asda within just six months if consumer trends continue, according to the UK’s leading discount website.
Search and sales statistics by a leading UK discount website have found that UK sales on Asda.co.uk, the supermarket’s online service could overtake Tesco.com within just six months if consumer trends continue.
In July 2009, according to sales data collected through the UK’s leading discount website MyVoucherCodes.co.uk, Tesco enjoyed the majority share of online grocery shoppers, with 41% of supermarket sales through Tesco.com compared to 27% via Asda.co.uk.
However, sales figures throughout January 2010 so far demonstrate that Tesco is losing the lead to Asda, owned by American supermarket chain Wal-Mart, with a share of 36% and 31% respectively.
Within six months, retail expert Mark Pearson, managing director of MyVoucherCodes.co.uk believes that Asda will be the dominant online supermarket.
The most popular supermarkets which allow you to buy your groceries online based on share of sales statistics* through MyVoucherCodes.co.uk are as follows:
Tesco – 36%
Asda – 31%
Sainsbury’s – 13%
OCADO – 9%
Marks and Spencer – 6%
Iceland – 3%
Waitrose – 2%
The sales statistics also revealed that the average family which buys their groceries online spend £61.00 per week, up £6 on July 2009.
The South East is the region that uses online supermarkets the most, followed by the North West, London, South West and North East.
Online-only grocery store OCADO, which also sells Waitrose own-label goods, enjoyed a 4% rise in share of sales compared to sales mid-2009.
Frozen food specialists Iceland, despite the fact they no longer offer online grocery ordering is more popular online than Waitrose, which saw a sales share decrease of 2%.
“Both Tesco and Asda have fantastic online offerings, making it easy for consumers to find and buy their groceries online,” said managing director of MyVoucherCodes.co.uk, Mark Pearson.
“It is a small wonder that these two are the ones vying for the top spot on the basis of their services.”
He added, “Interestingly, since we have kept records, Tesco.co.uk has always been the dominant online supermarket brand. It is my belief that Asda’s marketing, which is constantly playing itself off against Tesco as the UK’s cheapest supermarket is strengthening their brand, and despite the fact that we’ve now joined the list of countries no longer in the recession, British consumers will continue to use the Internet to find the best ways to save money.
“I predict that come June 2010, if consumer trends continue, Asda will be the dominant online supermarket. The digital battle lines are drawn; I don’t expect Tesco to go down without a fight.”
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