ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today issued the findings from its latest research into browser trends across Europe (*according to internal ADTECH ad server data).
The findings indicate Microsoft's overall browser share fell from 67 to 63 percent within the past six months.
Microsoft's IE 8.x saw an increase to 18 percent from one percent. IE 7.x market share decreased to 36 percent from 50 percent.
Dirk Freytag, CEO at ADTECH comments: “After its release in March 2009, IE 8 has seen stable growth. However older Microsoft browsers like IE 7 and IE 6 still continue to be popular. The market share for the older Microsoft browsers will change slowly – just like we’ve seen in previous years.”
Firefox has increased its browser market share in Europe to 26 from 23 percent in the last six months, according to ADTECH's quarterly survey.
Chrome had taken three percent of the European browser market. iPhones make up for 0.3 percent of European browser usage. Microsoft browsers continue to lead overall, with 72 percent of UK ad impressions generated through IE 8, 7 and 6.
This marks a significant difference to pan-European numbers. Growth of IE 8 is stronger in the UK (27 percent in the 4th quarter) than in other European countries like Germany (only 16 percent); the same applies to Google’s Chrome.
“Our research indicates that we will see a new top performer from the Microsoft fold,” continues Freytag.
“We are expecting significant changes in the browser market over the next few months and predict that the majority of UK IE users will switch to the latest version - IE 8 - within the year.
"Its success is unstoppable as we believe Microsoft browsers have established themselves as an integral part of business IT.”
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