Webcredible, the user experience consultancy, today announced its appointment by JD Sports for a usability testing project on its website.
The project is designed to identify immediate updates that can be made to the website user experience in the short-term, as well as making strategic recommendations to feed into JD Sports' website development plans for the next year.
JD Sports is a leading sports fashion retailer with over 400 stores in the UK and Ireland and shares quoted on the London Stock Exchange.
The work with Webcredible is designed to help optimise the customer experience, increase conversion rates and encourage repeat visits.
Webcredible's usability testing will consist of eight participants performing various tasks on the JD Sports website. Analysis and recommendations will then be communicated to JD Sports, based on the results.
Wayne Holland, Senior Web Designer at JD Sports comments, "Online retail sales are continually on the rise and, in a highly competitive market, it's important that we are in a position to capitalise on people's increasing propensity to buy online by offering the best online user experience possible.
"We have been continually developing our site and Webcredible's expertise will be key in establishing any areas of the site where improvements can be made to further meet user needs."
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.