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Uptake of gaming on the up amongst elderly players

Uptake of gaming on the up amongst elderly players

Almost one-fifth (18 per cent) of people aged 60 or over are playing  videogames on a regular  basis, according to new findings from Myvouchercodes.co.uk.
 
Of the one in five elderly gamers who played video games regularly, nearly half said that they played them more than three times a week.

One in four said that they actually played a video game of some kind every day, with Brain Training games proving the most popular amongst the older respondents.
 
The most popular console for OAPs (Old Aged Players) was the Nintendo DS, with one in three of the respondents over 60 saying it was the console they most preferred.

The least popular videogames console was the PlayStation 3, as 87% deemed it too expensive. The Nintendo Wii was the second most popular with nearly 25% preferring to use it, compared with 16% who liked the Xbox 360.
 
The game that proved most popular with the golden gamers was the Dr Kawashima’s ‘Brain Training’ game on the Nintendo DS, with 31% of those who play regularly having played the title.

Popular titles such as ‘Grand Theft Auto IV’ and ‘Call of Duty Modern Warfare’ didn’t rank highly in the gamers’ choices, however, as just 6% and 10% of the older gamers had played the games respectively.
 
There seemed to be very little correlation between gender and older gamers, with 17% of men aged 60 years or over admitting to playing videogames regularly, compared to 19% of women.
 
The top ten games for OAP’s, based on the percentage of over 60s who had played the titles:
 
Dr Kawashima’s Brain Training (28%)
Professor Layton and Pandora’s Box (27%)
Wii Sports (26%)
Mario Kart (24%)
Wii Sports Resort (22%)
Animal Crossing (21%)
Tiger Woods (19%)
The Sims (18%)
Fifa 2010 (13%)
Legend of Zelda (11%)
 
“Although playing videogames is typically seen as a pastime of the youth, Nintendo seem to have done a lot of marketing to raise awareness amongst older generations, which correlates well with the fact that older gamers seemed to prefer the DSi and Wii to the more powerful next gen consoles,” said MD of MyVoucherCodes.co.uk, Mark Pearson.
 
“Twenty years ago, we had games like Sonic and Mario bursting onto the scene, when these gamers would have been middle-aged. I, at 29, can see myself gaming into my 40s and beyond, so can’t see a reason why now, at a time when gaming is becoming a legitimate hobby for people of all ages, older gamers should be missing out.”

He added, “Thankfully, developers are starting to see these Grandgamers as a potential market, so they should become better catered for – not everybody wants to blast Americans playing Call of Duty online!”

 

AJR
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