A new video guide from one of Aedgency’s lead traffic managers explains how to get the most out of cross targeting whereby advertisers can look to widen the base audience for an online campaign by extending it to different niches.
The video outlines to marketers a four step guide to implementing an effective cross marketing strategy.
1. Decide what your core audience is.
2. Consider how the product/service to be advertised crosses over into other areas of interest.
3. Once you have decided what your primary and secondary audiences are, work on the messaging to ensure it offers elements that would appeal to each of the segments you have identified.
4. Design specific versions of the artwork to suit each of the groups you want to reach.
“To be effective, online marketing has to be targeted. This may raise issues of reach for some advertisers, however by using cross targeting it’s possible to maintain contextualisation without sacrificing numbers,” said Director of Advertising for Aedgency, Sylvie Stankovic.
See the video by playing the link below.
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