Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Marketing Account Managers 'work too hard'

Marketing Account Managers 'work too hard'

Marketing account managers spend too much time writing up minutes from meetings and creating contact reports when they should be concentrating on creativity, strategy and building strong relationships with their clients, says language company Global Lingo.

"I used to work on the agency side of marketing and one of the best things about that job is the creative meetings. Whether they’re the internal ones or the more difficult ones with clients, the ideas and arguments come thick and fast. They’re a hotbed of creativity and can give you a great buzz, but there’s always a downside to these meetings for Account Managers,” said Richard Michie, Director of Marketing for Global Lingo.

Account Managers have to somehow get all this creative lightning down into their blue note books and work out who said what, who promised what, what the budgets and deadlines are, and which parts of which concept should be taken forward.

They also have to record the fact that the client hates that particular shade of blue and the fact that you need to run all concepts past at least 40 departments before it can even go the final decision maker.

And all that while they are engaging in the small talk essential for a meeting, taking a lead in the discussion of the meeting and probably giving a presentation at the same time.

A better use of account manager’s time Global Lingo think that the Account Managers’ time would be better spent on actually getting the marketing strategy over, conveying the creative concepts, giving a clear presentation and showing the clients some love and attention – instead of making sure that they capture all the points of the meeting.

“Our professional minute takers aren’t actively involved in the meeting which means that they concentrate on what happening. They write all the minutes up in a nice tidy document and then email it in plenty of time to be checked over and then forward to your client,” continued Richard.

Global Lingo can either send a minute taker to your meeting or create the minutes from a recording which can be simply uploaded to the company’s FTP site.

Global Lingo are a specialist Transcription, Minute taking, Translation and Interpreting company who provide a wide range of organisations with accurate records of their meetings and events as well as professional translation and interpreting services.


viagra coupons online open discount prescription drug cards
coupon prescription go printable coupons for viagra
discount prescriptions coupons printable coupons for cialis
abortion pics abortion laws by state
cialis coupons from lilly go free printable cialis coupons
tudorza patient assistance generic name for bystolic
bystolic coupon 2014 generic bystolic alternative
discount grocery coupons abortion clinics in richmond va
how much is the abortion pill abortion services
prescription drug coupons discount card for prescription drugs
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
late abortion click aborted babies
is there a generic for bystolic bystolic generic bystolic coupon
coupon cialis coupons for prescription drugs free prescription drug cards
buscopan contre indication click buscopan grossesse
zithromax dogs link zithromax antibiotikum
pletal 50 open pletal y anestesia
voltaren gel voltaren rapid
thyrax bijsluiter thyrax fk thyrax fk
cialis discounts coupons coupons prescriptions
vermox tablete doziranje vermox suspenzija vermox sirup cijena
how late can you get an abortion pill average cost of an abortion pill abortion options
medication abortion pill pro abortion
what is abortion pill cost of medical abortion how do abortion pill work
printable coupons for cialis cialis discount coupons cialis coupons 2015
facts on abortion terminate pregnancy pill where to do abortion
naloxone challenge test how long does it take for naltrexone to work buy naltrexone online
naltrexone high click naltrexone 4.5 mg side effects

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.