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Case Studies

 

Comedy Central Channel Re-brand PR campaign

Comedy Central Channel Re-brand PR campaign

Best practice from eulogy!

Objective

Raise awareness of the new channel and its  flagship shows among core 18-34 audience

Activity

Eulogy devised a three-month campaign strategy, comprising:

Series of stories looking at how laughter levels in the UK had been severely affected by the credit crunch: with Comedy Central’s ‘rescue package’ positioned as a solution

An experiential campaign - Flash-prank Friday –encouraging office workers to inject more humour into their office

Press office support for key shows like South Park, which was celebrating its 13th series
Supported by trade campaign profiling key personnel in media and marketing titles

Results

128 pieces of coverage achieved

National coverage includes The Sun, The Star, The Times, Telegraph, Metro and GMTV

Over 40 pieces secured across online entertainment and youth media to drive viewers to specific programmes

AJR
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