Best practice from eulogy!
Raise awareness of the new channel and its flagship shows among core 18-34 audience
Eulogy devised a three-month campaign strategy, comprising:
Series of stories looking at how laughter levels in the UK had been severely affected by the credit crunch: with Comedy Central’s ‘rescue package’ positioned as a solution
An experiential campaign - Flash-prank Friday –encouraging office workers to inject more humour into their office
Press office support for key shows like South Park, which was celebrating its 13th series
Supported by trade campaign profiling key personnel in media and marketing titles
128 pieces of coverage achieved
National coverage includes The Sun, The Star, The Times, Telegraph, Metro and GMTV
Over 40 pieces secured across online entertainment and youth media to drive viewers to specific programmes
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