Integrated marketing agency Ignito have launched Brand Junction, an innovative service enabling brands to sample products through a network of experienced news vendors across the capital.
With pitches at 12 top commuter stations across the capital, Brand Junction hits an audience of almost 2 million people every day. Since the Evening Standard converted to a free sheet, many well established vendors have seen their livelyhoods threatened.
Brand Junction gives vendors a new sustainable venue stream whilst providing brands access to high footfall, high visibility brand space and a dedicated team of familiar faces sampling their product, some who’ve worked from their pitches for 10+ years.
Unlike its competitors, Brand Junction will not set a time-frame to give out brand samples. Prices are based on guaranteed sample quantities rather than hours worked. This ensures samples are not wasted and consumer-brand interaction is not hurried.
To create further impact for brands, stand alone A-boards are positioned in front of pitches offering an additional high impact media space. Every participating vendor has the right to their pitch and can work 12 hour days, every day, hitting both the morning and evening commute.
“It is their business and their livelyhood,” comments Ignito Managing Director Peter Noorkoiv. “As a result, we can offer a more dedicated and personal service than temporary staff carrying out a temporary job – and at very competitive rates.”
Brand Junction is currently inviting brands to try out the service at special introductory rates.
Sampling Locations: Rail – King’s Cross, Farringdon, Liverpool Street & Victoria Tube – King’s Cross, Farringdon, Holborn, Tottenham Court Road, Victoria, Angel, Liverpool Street, Green Park, Sloane Square, Temple, Monument, and Oxford Circus
For further information, images or interviews please contact: Rebecca Smith on 0207 397 8100, or firstname.lastname@example.org : www.brand-junction.co.uk
Notes to the editor:
Established in 1983 by Peter Noorkoiv, Ignito is a fully integrated independent agency spanning TV, experiential, sales promotion and digital. Principle clients include Constellation Europe, Argos, Campari International, Sodexo and Redbull to name a few.
*Two contracts pending
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