Choose speciality channel:   Choose sector channel:     Search the site

Press Release


British Medical Journal turns to social media

British Medical Journal turns to social media

BMJ Group has built a community of more than 15,000 medical and other healthcare professionals since it began using the Pluck social media platform for, its clinical community website, earlier this year.

Pluck was given a brief from the BMJ Group not only to build a community of medical professionals, but also to change the way in which information is made available to that community.

The community was scheduled to reach 10,000 by the end of 2009 but Pluck helped BMJ achieve the target four months ahead of schedule, exceeding new site registration targets by 20 per cent and managing hundreds of discussions, comments and other submissions as the community grew.

“Pluck’s tools and expertise enabled us to build a community, from scratch, of 15,000 active, engaged members in just eight months, four months ahead of target,” said doc2doc editor David Payne. “The flexibility of their application server is now helping us expand community throughout the BMJ Group with minimum effort and cost.”

Pluck software services are integrated into a wide variety of publishers, including a number of UK national newspapers, consumer publications and business titles. Pluck enables more than 3 billion social media interactions each month.

“It has generally been B2C publishers that have got the most from social media platforms, but the incredible success the BMJ Group has had shows that it can work just as well in the B2B space,” said Stephanie Himoff, Vice President of European Sales and Business Development for Demand Media.

“The sharing of content amongst medical professionals was a key objective for the BMJ, and Pluck has helped the Group change the way information is made available, encouraging interaction, engagement and debate across the site.”

discount drug coupon open coupons prescriptions
low cost abortion clinics link houston abortion clinic
cialis free sample coupons link pet prescription discount card
cialis coupons from lilly free coupon for cialis
what is the generic name for bystolic bystolic coupon card bystolic coupons
tudorza patient assistance generic name for bystolic
how much is the abortion pill abortion services
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
free prescription drug cards free prescription discount cards
gabapentin and hydrocodone high gabapentin and hydrocodone high
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
buscopan contre indication click buscopan grossesse
naproxennatrium naproxen en ibuprofen naproxen nsaid
nexium 20 open nexium 20
renova open renovation vejle
cloradex costo cloradex costo clorexidina

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.