RunMarketing, the free online marketing knowledge resource for small businesses and start-ups, has made its popular on-site podcasts available for download for free via the iTunes store.
This means that marketing heads at small businesses can download podcast interviews with marketing thought leaders from the likes of online business network LinkedIn and numerous PR and digital media firms to give them ideas on how to better market their organisation.
RunMarketing.co.uk, which went live in November, is aimed at small-to-medium-sized enterprises (SMEs) who may lack the in-house staffing or budget to operate their own marketing as effectively as they’d like, or simply for marketing professionals and students who want to learn more about PR, marketing and digital media best practice. There are 4.8 million small businesses in the UK*
“Listening to podcasts is a convenient way to learn about PR, marketing and digital media,” said Chris Lee, founder and editor of RunMarketing.
“Marketers can listen and playback great hints and tips from industry experts about forming marketing plans, blogging for business, using social media to engage with new audiences, just about anything that’s going to help them market themselves more effectively.”
Marketers can follow RunMarketing on Twitter: twitter.com/runmarketing and via its blog at runmarketing.co.uk/blog
*Department for Innovation and Skills (2009)
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