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Press Release


Hasbro launches experiential 'Nerf Mission'

Hasbro launches experiential 'Nerf Mission'

Toy manufacturer Hasbro has hired i2i Marketing to mastermind an experiential campaign to promote Nerf products to 8-12yr old boys.

A roaming hit squad of ‘Nerf Agent Trainers’, dressed in Nerf-branded t-shirts, visited destinations nationwide throughout October half term. In each location, the ‘Nerf Agent Trainers’ chatted to local families and set kids a mission to become a ‘Nerf Special Agent’.

Children were challenged to have a go on the purpose built Nerf training range with a chance to win brand-related prizes. The day’s top scorers were entered into a draw to win the Nerf products.

Bruce Burnett, managing director of i2i marketing, comments: “Nerf is a great interactive game for energetic kids – and a live brand experience where kids and their parents could try out the Nerf blasters for themselves was the perfect way to get them engaged with the brand.”

i2i Marketing was appointed by Hasbro on the strength of a similar experiential campaign the agency ran for Nerf Dart Tag in 2008.


For further information please contact: Nick Vellacott/Ellen Durrant Highlight PR 01225 444268 /

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