Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Hasbro launches experiential 'Nerf Mission'

Hasbro launches experiential 'Nerf Mission'

Toy manufacturer Hasbro has hired i2i Marketing to mastermind an experiential campaign to promote Nerf products to 8-12yr old boys.

A roaming hit squad of ‘Nerf Agent Trainers’, dressed in Nerf-branded t-shirts, visited destinations nationwide throughout October half term. In each location, the ‘Nerf Agent Trainers’ chatted to local families and set kids a mission to become a ‘Nerf Special Agent’.

Children were challenged to have a go on the purpose built Nerf training range with a chance to win brand-related prizes. The day’s top scorers were entered into a draw to win the Nerf products.

Bruce Burnett, managing director of i2i marketing, comments: “Nerf is a great interactive game for energetic kids – and a live brand experience where kids and their parents could try out the Nerf blasters for themselves was the perfect way to get them engaged with the brand.”

i2i Marketing was appointed by Hasbro on the strength of a similar experiential campaign the agency ran for Nerf Dart Tag in 2008.


For further information please contact: Nick Vellacott/Ellen Durrant Highlight PR 01225 444268 /

free prescription drug discount card free viagra coupon
drug coupons pet prescription discount card
prescription transfer coupon discount prescriptions coupons
coupon prescription go printable coupons for viagra
viagra discounts coupons link viagra coupons printable
local abortion clinics facts about abortions
discount drug coupon coupons for prescriptions
national abortion federation missed abortion how much for an abortion
cialis coupons from lilly go free printable cialis coupons
late abortion when is it too late to have an abortion
prescription drug coupons prescription drugs coupon
prescription drug coupons cialis coupons from lilly discount card for prescription drugs
abortion questions when is it to late to get an abortion
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
new prescription coupons free coupon for cialis coupons prescriptions
abortion clinics in birmingham how to get an abortion pill
does an abortion hurt first trimester abortion why should abortion be illegal
bystolic manufacturer coupon does bystolic have a generic bystolic coupon 2014
cialis dose 30 mg cialis dosage for a 65 year old man cialis dosage for enlarged prostate

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.