No email marketer will have been spared the moment of struggle when it’s time to write the subject line for a major email campaign.
It’s a struggle because you know that no matter how relevant, compelling and irresistible the content of your email may be, if it doesn’t get opened, it will count for nothing.
And in the current economic climate, maximising your open rates, campaign response and ROI is more important than ever.
Here we give you some sure fire hints, tips and solid advice based on many years of email marketing experience, to help take the struggle out of your subject line composing, and maximise your open and response rates.
Anyone involved with email marketing will find this study of interest and use.
Whether working in a B2C, B2B or Not For Profit organisation, marketers, designers, developers and technicians will find both inspiration and hands-on guidance in the results and recommendations it provides.
To read the study in full click the link below.
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