Inspirational MD of B2B telemarketing agency, Great Guns Marketing, Liz Jackson MBE, will be taking centre stage at the national everywoman Conference this Wednesday 18 November 2009.
Liz will be joining three other successful businesswomen for the Winning Ideas panel discussion to examine how businesses can successfully innovate and differentiate to gain a competitive edge.
During her one hour session, Liz will be offering insights into how she has effectively and creatively set Great Guns Marketing apart from other businesses in the recession without having to reduce prices. She will provide delegates with three top tips on what they can do to gain a competitive business edge and take questions from members of the audience on the subject.
Finally, Liz, who recently took part in Channel 4’s The Secret Millionaire, will talk about her experiences on the programme and the effect it has had on business. Great Guns Marketing was launched in 1998 with one client, a £1,000 grant and a £4,000 loan from the Prince’s Trust.
The company now employs 130 people, has six franchises across the UK and turns over almost £2.5m a year. Making sales appointments on behalf of its clients, Great Guns works with a wide variety of businesses including blue chip companies, management and financial consultancies and a number of SMEs.
Unlike other business-to-business telemarketing companies, Great Guns spends time pursuing quality leads as opposed to paying for a set number, which may not always be worthwhile. As such, the company prides itself on providing quality service to its clients and retaining its top staff. This ensures all leads given to clients are of the highest quality, to deliver a maximum return on investment.
The everywoman conference will take place on Wednesday 18 November 2009 at The Hotel Russell’s Wharncliffe Suite in Russell Square, London.
The conference provides delegates with rare access through presentations, workshops and discussions, to some of the UK’s most successful women in business – women who have taken an idea and through hard work and determination made it into a successful business. Liz Jackson will be participating in the Winning Ideas panel discussion at 14.15-15.15.
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