Former Top Gear presenter and 2004 Motoring Writer of the Year Quentin Willson, one of Britain’s best known motoring authorities, has helped brand agency ‘actionidea’ launch the new Kitemark® for vehicle body repair. The launch took place at Canary Wharf, London on Wednesday 21st February 2007. The BSI Kitemark is a global symbol that assures consumers a particular retailer or product has met minimum standards of quality.
actionidea, an end-to-end design and brand communication agency, undertook the official launch of the new Kitemark scheme on behalf of Thatcham BSI, the not for profit organisation committed to improving the safety of vehicles. As part of the launch actionidea produced:
- all interior and exterior design visuals for the launch
- promotional literature (see attached to email)
- launch material including car covers
- project managed the entire event
The new Kitemark allows the body repair industry to benchmark their services and working practices and in so doing demonstrate an ongoing commitment to the quality and integrity of repairs. Christopher Nicholas, Account Manager at actionidea, said, “The bold and assertive design visuals were created to evoke the values we hope consumers most instinctively associate with the new vehicle Kitemark – trust, security and safety.”
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