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Consumer Research


Clean your home with 12,000 new ways

Clean your home with 12,000 new ways

Almost 10,000 (9576) new cleaning products were launched last year worldwide with well over 2000 (2427) launched already this year, according to the Mintel Global New Products Database.

There are now several products that allow consumers to clean even when they are not in their own home. ‘Prelam's ‘Just A Drop’ toilet neutraliser from Canada is a highly concentrated liquid made from plant extracts that claims to eliminate 98 per cent of personal bathroom odours.

As the bottle is just 15ml it is perfect for slipping into your favourite bag to use when out and about.

Get spick and span with a sparkle. Lion in Japan has brought out a fabric freshener that has nano particles of silver, adding a touch of bling and glamour to the day to day chores.  The silver particles are said to infiltrate deeper into the fabric to help remove stubborn, ground-in odours.

Usually associated with sushi, wasabi can now be found in Maruhayushi’s Yasashiku Naritai - a natural dishwashing detergent from Japan.  The ingredient apparently has antiseptic and antibacterial properties.

Meanwhile, in China, Guangzhou Liby Enterprise Group has introduced a dishwashing liquid made with garlic, which is said to kill germs and also ironically get rid of bad smells in tableware.  This can also be used to wash fruit and vegetables, should you so wish!

For house pets, Petastic in Colombia has introduced Deodorising Pet Laundry Detergents, which claims to contain a specific 'pet odour’ eliminating agent' that is not found in other washing detergents.

New from Topaz Technology in the US is Poop-Freeze, a spray that is used to chill poop to -62 degrees Fahrenheit.  After just 10 seconds a crusty white film will solidify the waste, so that it is easy to pick up and dispose of.

Alternatively, Mrs Meyer's pet litter freshener, also from America, is an aromatherapeutic pet product that consumers can simply sprinkle over the pet litter to freshen it between litter box changes.

This litter freshener is a natural and ethical product made up only of herbs and botanicals.

Anti-bacterial cleaning products are proving popular due to recent health scares such as MRSA and Avian flu.

Premiere Enterprise's Mite-Nix organic anti-allergy mould and mildew cleaner, is made from 100 per cent natural biodegradable organic ingredients.

It effectively neutralises mould, mildew and fungus from surfaces, without toxic agents like bleach and claims to help consumers with the adverse affects of allergies.

Just recently, Dettol launched a new disinfectant, which claims to kill no less than 99.9 per cent of bacteria and viruses, including E.coli, salmonella, listeria, MRSA, and the flu virus.

It is said to provide expert protection against harmful bacteria and can be used on many surfaces in a home or as an anti-bacterial skin cleanser.

What about using a sponge to clean the air?  New from the US is the Mateson Chemical Corporation's Bad Air Sponge, designed to soak up all types of undesirable household odours, including smoke, wet carpets and mildew smells.

The product even claims to draw out bad smells from porous materials such as carpet, curtains and furniture.  The mere flip of a lid will do the trick, as consumers have to do is simply leave the open pot out to work its magic.


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