Times Online has announced a 30 percent increase in user comments on articles since it implemented the Pluck social media platform this summer.
Pluck, part of Demand Media, the leader in distributed social media, began working with Times Online in July 2009 and has seen more than 170,000 user comments over the first three months of implementation.
“Since 1785, The Times has been attracting the world’s finest User Generated Content through our letters pages,” said Tom Whitwell, Assistant Editor for The Times.
“We’ve used Pluck to open an even richer and more immediate conversation with our readers, and have been delighted with the results.”
Pluck software services are integrated into more than 400 leading digital destinations across the globe, including a broad variety of UK publishers, and enable more than 3 billion social media interactions each month.
“We’ve seen an explosion in demand for Pluck’s platform from UK publishers in 2009,” explained Stephanie Himoff, Vice President of European Sales and Business Development for Demand Media.
“Readers now expect to be allowed to comment on stories and converse with others in the community and Times Online has updated its rich tradition of reader letters for the 21st century.”
“Pluck allows newspapers, magazines and online titles to have genuine two-way conversations with readers, and also comes with a whole host of other advanced social media functionality.”
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