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Mobile Marketing Week. How to take Online Advertising mobile

Mobile Marketing Week. How to take Online Advertising mobile

By Elliot Benn, Tribal Fusion

The mobile market for advertising is growing. When consumers leave their house in the morning, the two items they rarely forget are their wallet and their mobile phone.

With new mobile phones constantly coming to market, with an ever-increasing array of features, marketers now have a new world of ways to reach their audience via mobile.

And consumers are taking advantage of today’s increasingly sophisticated mobile platforms, with ever higher levels of internet traffic passing through devices such as the iPhone and Google Android.

If marketers aren’t taking advantage of the opportunities that mobile offers, they risk losing significant amounts of business to more progressive companies.

The display ad market is also growing; rich media, an important component of this, is particularly well suited to mobile, due to the ease with which marketers can repurpose materials already produced for the existing online media.

Advanced phones especially, such as the iPhone, are perfect for delivering this type of media, and Tribal Fusion is already seeing a high response rate in advertising campaigns targeting iPhone users.

Taking display advertising to the next level and combining with the fast growing trend of mobile advertising can be dynamite for advertisers.

Taking online advertising mobile can bring great results – marketers simply need to embrace the potential that it offers.

The dos and don’ts below should also help:

1. Don’t be afraid.

Mobile is still a relatively new medium in terms of advertising, but employs the same creative elements as normal online advertising.

2. Make your mobile marketing campaign easy to track.

What are your targets? Identify them and then make sure the criteria for success is crystal clear and easy to monitor.

3. Mix it up.

More ad agencies are becoming one-stop shops for all areas of advertising. Don’t be afraid to take advantage of that and make sure your mobile advertising campaign works in conjunction with your existing online campaigns to get the very best result.

4. Don’t worry about offending consumers.

When people take advantage of free applications for their mobiles they’re prepared to see an advert on the screen before they enter it.

5. Take advantage of the various possibilities the mobile medium offers.

Your advert can encourage the mobile user to call a number, visit a website or use the phone’s GPS function to locate a place.

6. Know your audience.

iPhone users, for example, are more technologically savvy than many other groups, and are more likely to embrace the convergence on online and mobile advertising.

7. Know your future.

Mobile advertising lies in the smartphone space. Make sure you know the areas where your campaign can reap the best results.

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