Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


Consumer behaviour is ‘far from predictable’

Consumer behaviour is ‘far from predictable’

Marketing professionals cannot rely on ‘gut instinct’ when it comes to email marketing, new findings from email marketing provider Pure360 reveal.
Pure360 analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.
Contrary to popular assumptions, the volume of marketing emails opened drops markedly during the lunch hour. A mere 9% of the emails sent were opened between noon and 2pm, with 62% of those opened being news or magazine alerts rather than promotions on goods or services.
Pure360’s research reveals that recipients are far more likely to open emails in their own time rather than at work, contradicting the media’s stereotype of employees who take advantage of work-based email and internet for personal use.  Almost half (48%) of all marketing emails were opened outside of office hours.
The research also indicates that recipients are very receptive to consumer promotions, such as discounts on clothes, gadgets and events, at the beginning of the working day.
Counter-intuitively, offers relating to dining and going out are far more likely to be opened in this period - 27% of all restaurant promotions and 19% of promotions on live events, such as concerts and rugby matches were opened in this one hour slot.
It seems the ‘instant gratification’ of planning outings or shopping for bargains gives workers the ‘morning boost’ they need to get through the day, with 16.5 % of all emails being opened between 9am and 10am.
This contrasts with responses in the afternoon. The ‘post-lunch slump’ period between 3pm and 5pm is known to lead to work apathy, and the research indicates that in this period people become more responsive to marketing emails that offer potential ‘life changes’.
“Over the course of the working day, there is a shift among consumers regarding what type of emails they are likely to open, “ said commercial director of Pure360, Marc Munier.

“After lunch, consumers are more open to ‘bigger picture’ promotions, whether that involves sorting out their finances, finding a new job or looking for a new property. Some 42.6% of all the financial services emails that were sent were opened in the afternoon.”

free viagra samples coupon viagra discount coupons online
coupon for free viagra link prescriptions coupons
how much is the abortion pill abortion at 16 weeks where can i get an abortion pill
abortion arguments open online coupons free
prescription coupon card open prescription savings card
bystolic generic bystolic discount card generic for bystolic
cialis discounts coupons go pet prescription discount card
when is the latest you can have an abortion link how much is an abortion pill
how much is the abortion pill abortion services
abortion questions when is it to late to get an abortion
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
does an abortion hurt first trimester abortion why should abortion be illegal
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
cialis 2 cialis 2 cialis 2
viagra buy viagra cheap online viagra
pletal 50 pletal 50 pletal y anestesia
lilly coupons for cialis free prescription cards
coupons prescriptions prescription coupon card cialis discounts coupons
manufacturer coupons for prescription drugs lilly cialis coupons coupons for cialis 2016
coupon for prescription coupon for cialis cialis manufacturer coupon 2016
free cialis coupon coupon for prescriptions
buy abortion pill misoprostol abortion abortion pill cost
cialis manufacturer coupon 2016 cialis discounts coupons prescription transfer coupon
duphaston duphaston duphaston forum
addyi suomi addyi fda
medication abortion pill pro abortion
duphaston 10 mg duphaston forum duphaston iskustva
side effects of vivitrol shot vivitrol side effects
naltrexone uk ldn colitis what is naltrexone hydrochloride used for
naltrexone how it works naltrexone injection price vivitral shot

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.