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Case Studies

 

Rightmove.co.uk awareness campaign

Rightmove.co.uk awareness campaign

Best practice from Hooper Galton.

Background

Rightmove is the biggest property portal in the UK with more properties from more agents than anyone else.

Brief

Our job was to ensure house hunters used Rightmove as their main and ideally only property portal.

Solution

Size matters in this category.  People want to know they’ve seen every property that might meet their needs.

The problem is people don’t know that Rightmove is the biggest site of its kind.

Our campaign puts them straight with a dramatic demonstration of the fact that they can ‘See More at Rightmove’.

Results

In the first week of the 2009 campaign page impressions increased by 40% and leads to estate agents increased by 180% versus the same period in 2008.

AJR
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