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Case Studies

 

Jobsite.co.uk awareness raising campaign

Jobsite.co.uk awareness raising campaign

Best practice from Hooper Galton.

Background

Jobsite is a little known recruitment portal.

It competes directly with the much more famous brand, Monster.

Historically Monster has tried to own the generic of the category by promising to save jobseekers from job hell or take them to job heaven.

Brief

Our research revealed fresh territory for Jobsite.

Some14 million people consider changing jobs each year in the UK but do nothing about it.

Why? Because finding a new job is time consuming and disheartening in equal measure.

This insight was at the heart of our brief.

Solution

Our campaign positions Jobsite as the antidote to jobseeker inertia by promising to take all of the hard work out of the process. 

The TV features Max Beesley as the friendly but provocative brand voice.

Results

In the first week of activity the number of new registrations on the site increased by over 100%.

Brand share has increased by 33% and Jobsite has risen from being the number five brand in the category to the number two brand.

AJR
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