Creative communications agency Exposure is launching its Japanese operation in Tokyo in partnership with The British Luxury Brand Group.
Japan is a market in which Exposure has always been keen to establish its fashion, luxury and lifestyle business. The British Luxury Brand Group – the parent company of luxury luggage brand Globe-Trotter – and Exposure Japan will launch with Globe-Trotter as a founding client, along with Vulcanize retail stores.
Globe-Trotter has five stores and its headquarters in Tokyo.
Exposure’s New York offices will also act as a base for Globe-Trotter’s work in the US, where the agency is already firmly established with operational bases in New York, Los Angeles and San Francisco.
Exposure has been working with Globe-Trotter in the US since 2006 for PR and selected brand partnership activity. The collaboration was so successful that Exposure has since been appointed to represent the Globe-Trotter brand for all media relations in the UK and the US.
Toshiyasu Takubo, chief executive of Globe-Trotter and parent company the British Luxury Brand Group, said: “I’ve known about Mr. Raoul Shah, the legendary networker, for a long time and it is a great pleasure to adopt his innovative communications agency in the Japanese market. I am very excited about our new project.”
Raoul Shah chief executive of Exposure, added: “The opportunity for Exposure to have bases in the UK, US and now Japan strengthens the agency’s global network development and provides the business with really strong and credible access to cultural trends and global influencers. It is a privilege to be able to partner with Globe-Trotter and The British Luxury Brand Group.”
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