Thomas Cook Sport is launching a dedicated football microsite to support its 2010 World Cup campaign. The site, which is designed and created by digital and viral agency TAMBA, will present customers with unique travel packages and flight offers to South Africa where the tournament takes place.
Coinciding with the microsite release, Thomas Cook Sport is also launching an extensive online display advertising campaign that will run over a series of high profile sporting websites; increasing awareness of the latest travel offers, with packages starting from £2,499, and directing customers to the new microsite.
“Digital marketing is an integral part of Thomas Cook Sport’s future plans. Having been appointed as a participating tour operator for the 2010 World Cup, our focus is on the fast growing online football market - we understand that to successfully engage with this active consumer group, we must offer the most relevant and helpful information,” said Danny Talbot, Managing Director at Thomas Cook Sport. “It was important to us to work with an agency that understands both the travel and sport sectors, to enable us to move our online presence up to speed.”
Thomas Cook Sport’s parent company, Thomas Cook, has over 100 years experience in taking travellers to South Africa and opened its first branch in Cape Town in 1900. Travel offers for the 2010 World Cup include Group Stage Trips for dedicated England fans and an alternative Football Experience trip for customers that want to enjoy a general World Cup experience.
“Creating an online base for football followers interested in attending the 2010 World Cup was an ideal brief for TAMBA. We’re working on a microsite that will connect with sport fans, offering them information and entertainment while highlighting Thomas Cook Sport’s exclusive travel offers,” said Jon Broomfield, Co-Owner and Account Director at TAMBA. “The site will be an engaging platform for this wave of the brand’s digital activity, and will encourage potential customers to investigate the flight and travel options available to them.”
The microsite and display advertising campaign will launch this month.
Note to Editors – TAMBA is an acronym.
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