Latest research amongst UK businesses has revealed a major shift in green attitudes.
Boss of Virtual Surveys who carried out the research, Pete Comley, (pictured) said, “Businesses have often regarded green issues as a potential extra cost.”
“But this two-pronged study shows that consumer attitudes have changed radically in favour of going green, and marketers have been quick to react!”
‘Climate change is the biggest challenge we face to our current way of life, and we must act decisively’ say a resounding 61 percent of respondents.
‘TV coverage’ was cited by 79 percent as influencing their attitudes, while 77 percent said newspapers and magazine coverage had ‘made them think the world may have a climate change problem’.
Comley concludes: “Far from costing money, it now appears that marketers are turning their green corporate credentials into very persuasive messages that will actually increase share values.
“So while going green was once for sandal-wearers, it seems that now the bean-counters are converted.”
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