Kallo Foods has launched an experiential sampling campaign to drive sales of its So Good Soya Milk.
A highly branded sampling rig will be placed at the entrances of selected Tesco, Asda, Sainsbury’s and Morrison’s stores.
Trained BEcause Brand Ambassadors will encourage shoppers to try the new ‘Best Taste Ever’ product and take part in the ‘So Good Swirl’ challenge – a hula hooping game on the Nintendo Wii.
To encourage purchase, triallists will be given money off vouchers to redeem against future purchases and the chance of winning Nintendo Wii Fit.
Kallo acquired the So Good brand and business in Europe in July 2008. So Good is the second largest brand in the UK’s dairy-alternatives market offering a range of ambient and chilled soy based beverages.
Nick Vellacott/Ellen Durran
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