Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Eclipse roll out Encore for automotive industry

Eclipse roll out Encore for automotive industry

Eclipse Marketing, experts in customer relationship management (CRM), data management and direct marketing, have successfully implemented a groundbreaking aftersales programme known as Encore.

Encore was created as a solution to a global automotive client’s need to support their dealer network by increasing aftersales activity.

Encore combines historical data from each franchise with manufacturer and marketing data to predict the right moment when customers are likely to respond to reminders and offers. This predictive analysis leads to the programme contacting customers automatically through high-quality professional direct marketing.

Eclipse realised that a centralised direct marketing programme of timed reminders and offers to customers through cutting-edge communications showed the greatest promise. This would, in turn, increase brand loyalty and reputation, increase dealer traffic, generate significant revenue, increase efficiency and improve customer satisfaction. 

Despite the basic idea being simple, Eclipse encountered and overcome numerous technical hurdles when implementing the programme, not least the problem of integrating data from incompatible systems.

David Pickering, Managing Director at Eclipse Marketing, said; “Though we have done similar projects before and the methodology is tried and tested, this is by far the largest Eclipse has ever tackled. The solution we’re offering is revolutionary in terms of scale, scope and depth of detail.

He adds, “We believe Encore can offer organisations multiple benefits that can increase revenue, enhance brand reputation and build customer loyalty. We’re keen to extend this to more organisations, where our knowledge and experience will be of great value.”

viagra coupons online open discount prescription drug cards
married men affairs married men dating infidelity in marriage
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
coupons for cialis printable site drug coupon card
side effects of abortion pill abortion hotline abortion clinics in indianapolis
what is the generic name for bystolic go bystolic coupons
progesterone hormone pills progesterone hormone pills progesterone hormone pills
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
discount coupon for cialis go coupons for prescriptions
coupon cialis open free prescription drug cards
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg
nexium 20 open nexium 20
microlite pill when to start microlite pill weight loss microlite pill when to start

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.