Typhoon Creative Partnership, the integrated marketing and design studio, today unveils its rebrand of St. Michael’s Fellowship – the independent charity that for over 100 years has provided welfare and support for families.
Typhoon CP was appointed to carry out a full rebrand, including logo, brand identity, brand vision workshops, brand positioning, and internal communications.
St. Michael's Fellowship is an independent charity, based in London, that has provided welfare for families for over 100 years.
Set up originally to provide home and shelter for destitute and ostracised mothers and babies, today it runs residential projects for vulnerable families, aiming to give children the best start in life should they be at risk or there be a presence of other emotional, mental or physical hardship.
The aim of Typhoon’s appointment is to create a brand that differentiates them from other charities, resonates among families in local communities, and will transfer easily across a variety of marketing materials.
Inspired by St Michael’s ethos of uniting families, and their success rate of 50% in keeping children and parents together, Typhoon has developed the motto “Working together to keep families together”.
The logo uses a collage effect - symbolic of broken communities being pieced together again. The collage branding will add texture to other marketing materials and set St Michael’s apart from other charities working in the same space.
Typhoon unveilled their “buy a brick” initiative at the rebrand launch event on 30th September. The “buy a brick” campaign enables supporters to contribute to the building of a new contact flat for families - a meeting place for families where the charity can assess how best to bring the families together, and subsequently provide support.
Since a brick is something tangible, the idea is that contributors will feel more involved in the campaign, aligning themselves with the overarching ethos of ‘working together to keep families together’.
Jonathan Bannister, Founder & Managing Director Typhoon says, “St. Michael’s is a fantastic charity working for a high profile and extremely worthwhile cause, and we’re delighted to be a part of that. We look forward to delivering a successful brand image and strong internal communications that will allow the charity to attract investment and grow to reach its full potential.”
Sue Pettigrew, CEO St. Michael’s Fellowship says, “Working on our identity has been a challenging and rewarding experience. Typhoon spent a good deal of time at the beginning of the process really investigating St Michael’s; who we are, what impact we have on the lives we touch and what our core values and principles are.
"For an organisation such as ours this was a vital part of the re-branding and has brought us to a new identity which rings true with everyone involved with St Michaels. Typhoon has created an identity which proves extremely versatile not only across media; online, printed and experiential, but also when talking to the very different audiences we work with; sponsors, board members, staff, parents, children and collaborators - without diluting the core identity.
"We are delighted that it is a bold identity which communicates the strength, dedication and care our organisation shows towards the people we work with.”
Typhoon CP is a world-class branding and film agency, that offers full marketing services; from brand essence and identity to planning and brochures, from digital strategy and websites to leadership programmes and workshops. Founded in 2001, by Executive Director Jonathan Bannister, Typhoon CP works across a range of well known brands including The Dorchester, PC World, Starwood Hotels, NB Real Estate, Blair Anderson among many others.
For more information:
Franklin Rae Communications
020 7317 5400
Cassie Chandler firstname.lastname@example.org
Caroline Higgins email@example.com
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