Philips is to run two major in-store demonstration campaigns for its latest kitchen and electrical beauty products in the run up to Christmas.
The first campaign, for Philips’ new kitchen range of electrical products, launches at the beginning of October across 26 prime retailers, including Selfridges and selected House of Fraser, John Lewis and independent outlets.
In each store, a trained brand ambassador from i2i Marketing will demonstrate the products and drive sales from a small branded demonstration stand. The demonstrations will be live in every store, every weekend until Christmas – amounting to over 850 staff days in total.
The second wave of activity is exclusive to Boots and will focus on Philips’ electrical beauty range of toothbrushes and electric razors. Here, 23 dedicated brand ambassadors from i2i Marketing will together deliver a total of 475 in-store demonstration days, plus 70 evenings for Advantage Card holders. Once again, the emphasis will be on driving immediate sales as a result of entertaining and enlightening product demonstrations and live trial.
Bruce Burnett, managing director of i2i Marketing, comments: “We are delighted that Philips has entrusted i2i Marketing with driving sales of some of its key electrical products in the crucial pre-Christmas period.
"There isn’t a more convincing sales tool than a live brand experience, next to the point of purchase, under the guidance of engaging experts – something this campaign is all about. Whether people are buying the products as a gift or for their own personal use, we’re confident our approach will deliver fantastic results.”
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