Mortascreen today announces an exclusive partnership with leading deceased data provider, Lifecycle Marketing, an affiliate of TNT Post UK.
Lifecycle Marketing collects deceased records through its long term relationship with 90 per cent of UK register offices.
Currently, and for the last eight years, the Lifecycle data feed has gone through to The REaD Group’s Bereavement Register, but from the end of November, this data will be supplied exclusively to Mortascreen.
Office of National Statistics figures show that approximately 600,000 people pass away every year. The addition of the Lifecycle data means that Mortascreen will now be offering its clients up to 50,000 records each month, capturing up to 95 per cent of UK deaths, cementing it as the most comprehensive deceased suppression solution on the market.
This combined with Mortascreen’s existing data sources including probate, funeral director, insurance companies and consumer registration data will also serve to boost the recency of the Mortascreen file with records being available within weeks of death.
This increased speed of notification will not only help direct marketers save millions of pounds in wasted mailings, but also help prove their commitment to responsible data handling, which is a priority of the newly appointed Information Commissioner:
Christopher Graham, speaking recently to BBC Radio 4’s Today Programme said: “It is very important that organisations behave responsibly. It is the job of the Information Commissioner to get everyone to pay attention and do things properly. I am glad to take on the task.”
Comments David Castle, Managing Director, Lifecycle Marketing, an affiliate of TNT Post UK:“We are delighted to be providing Mortascreen, the number one mortality suppression provider, with our data exclusively from the end of November.
"We are an advocate of marketing best practice and one of our primary concerns is to ensure that deceased data is collected sympathetically and efficiently. Equally important is ensuring it reaches the market rapidly. We believe that Mortascreen is the best partner for us moving forward and we are looking forward to a long and mutually beneficial working relationship.”
Adds Chris Worsley, Product director, Mortascreen: “We are very excited that Mortascreen was chosen as the preferred partner. This new data feed will bolster our already very robust deceased suppression offering.
“Most importantly however, we believe this partnership will have a fundamental impact on the direct marketing industry. Crucially, it means marketers are now able to get the best of deceased data from one supplier, negating the need to run records against multiple files, ultimately saving against their bottom line.”
What this new partnership means for clients:
- An independent comparative review of Mortascreen and The Bereavement Register undertaken in October 2009 by a leading bureau, revealed the following results:
- Of the 8,314,345 records held by Mortascreen 2,399,925 were also present on The Bereavement Register (28 per cent overlap)
- Of the 3,123,345 records held by The Bereavement Register, 2,253,682 were also held by Mortascreen (72 per cent overlap)
For further information
Christina Aylmer-Pearse or Mark Barber at Eulogy!
0207 927 9999
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