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Mobile Internet use and video consumption enjoys boom

Mobile Internet use and video consumption enjoys boom

The mobile internet user population is on track to more than double in 2009 according to new findings published in Mobile Internet Experience.

Providing a broad overview of how consumers use the internet via mobile phones, the report has been released by internet mobility company, Novarra.

Based on Novarra's global network of Vision browser and mobile internet platform deployments with leading operators and service providers, the report tracks growth, trends, and offers insights into consumer behaviour for web services on mobile.
 
The report claims that mobile internet user population is on track to more than double in 2009, marked by a 61% increase in the number of mobile web users.

Double digit growth is expected among five key user groups: Business Pros, Connected Kids, Mobile Millennials, Multitasking parents, frugal fanatics

An increase of 74% in videos streamed to mobile is also expected. On average, 4-5 monthly web sessions include video, with the average viewing session including 7.2 videos.

The average video session is 2-3 minutes long and a total of 80 minutes spent streaming video per month, per user

A substantial page view growth across websites was also identified.
Twitter grew by 3500%, BBC by 70%, and Google by 129%.

In addition, there was significant growth in web 2.0 activity on the mobile, especially where social networking was concerned.

A 190% page view growth across social networking websites was noted.

"Mobile internet is becoming a mainstream activity," said Sr. Director, Marketing, Novarra, Scott Cotter,

"The marked increase in users, data consumption and rich content demonstrates that consumers are rapidly transferring their web habits from the desktop to mobile.

AJR

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