Leading international horse charity World Horse Welfare has appointed EHS Brann as its sole agency after a three-way pitch.
The contract, worth £1million, will aim to double both the size of the charity’s donor base and total revenue. EHS Brann will develop an overarching strategy for the charity crossing all channels of activity including events, PR, and press as well as direct, both online and offline.
The campaign will focus on one big idea launching through all channels and build on the charity’s traditional charity donor base, by seeking to increase and galvanise support from within the wider equestrian community.
Roly Owers, Chief Executive, World Horse Welfare comments, “We have some very exciting and ambitious plans for the future and are confident that EHS Brann are the right partners to help us achieve our vision.
"They clearly demonstrated their ability in combining strategic and creative input to deliver robust results. We are very pleased to be working with them on the many challenges that lie ahead.”
Tony Miller, Client Partner at EHS Brann adds, “This is a fantastic achievement and prestigious appointment for the group. It is great to be recognised across the integrated capabilities of digital, direct and data and we are really excited about our first project with World Horse Welfare”.
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