Choose speciality channel:   Choose sector channel:     Search the site

Press Release

 

Sponge launches office in Nigeria

Sponge launches office in Nigeria

Following the great success of their first project in Africa, mobile marketing Sponge have now opened an office in Lagos, Nigeria to expand their activities in that market.

Sponge started working in Nigeria at the beginning of 2009 with an ambitious project for Etisalat, the UAE network operator that launched in Nigeria in 2008.

The campaign centred around a $1m prize, the first in any promotion across Africa. Sponge delivered all mobile components including text competitions, a loyalty scheme, a viral scheme and an mTicketing solution for a series of live events and TV shows.

The campaign has so far generated over 7 million responses and has led to a very significant jump in new SIM activations and ARPU.

Following the success of this campaign, Sponge have launched an office in Lagos with a team of four led by Dayo Elegbe. That team has now launched an English Premier League themed promotion for Etisalat with more promotions in the pipeline.

Nigeria has recently overtaken South Africa as the largest mobile phone market in Africa with 68m active mobile subscribers. The mobile is essential to people’s lives in Africa, changing how people communicate; 90% of all phone lines are now mobile and for 70% of web users this is how they access the internet.

"We’re really excited by the opportunities in Nigeria and across Africa. The Etisalat project has been so successful, that is has grabbed the attention of every brand manager in the area,” said Dan Parker, Chief Executive of Sponge.

“We have a strong local team in place in Lagos backed up by the technology and experience we have deployed in Europe and North America.”

AJR
free viagra samples coupon softballspa.com viagra discount coupons online
cialis coupons from lilly go free printable cialis coupons
www bystolic com coupon read does bystolic have a generic
discount coupon types of abortion procedures surgical abortion
the day after pill click abortion clinics in dallas tx
cialis coupons and discounts open cialis.com coupon
buscopan contre indication blog.myexpensesonline.co.uk buscopan grossesse
sildenafil teva link sildenafil 1a farma 100 mg
nexium 20 open nexium 20
coupons for cialis printable thestickybeak.co.uk cialis.com coupon
ventolin brez recepta web-dev.dk ventolin navodila
voltaren gel voltaren rapid voltaren rapid
free cialis samples coupon agrisol.com.ar coupons cialis
cialis discounts coupons britmilk.co.uk coupons prescriptions
free cialis coupons activeslo.com cialis coupons from lilly
viagra recenze viagra wiki viagra prodej
cialis manufacturer coupon 2016 cialis coupon 2015 cialis coupon card
duphaston duphaston duphaston forum
priligy 30 mg femchoice.org priligy
ldn therapy naltrexone overdose difference between naloxone and naltrexone
naltrexone food addiction blog.jrmissworld.com naltexone
phenazopyridin erfarenhet phenazopyridin piller phenazopyridin dosering

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.