ExactTarget, a global provider of on-demand email marketing and one-to-one marketing solutions, announced today it has launched a new initiative designed to help UK marketers create customer-focused marketing campaigns.
Launched from the show floor of ad:tech London, ExactTarget’s SUBSCRIBERS RULE UK! initiative includes a blog, SUBSCRIBERSRULE.CO.UK, that will feature “man on street” interviews discussing current UK email marketing practices, SPAM and customer preferences.
The blog will also feature advice for UK marketers on how to leverage email and other one-to-one communication channels such as text messaging and social media to optimise relationships with their most loyal customers.
“By talking with UK customers directly, we’ll hear first-hand the challenges they face when communicating with companies and organisations via email, text messaging, social media and other one-to-one marketing channels,” said Peter McCormick, general manager of ExactTarget Global in London and co-founder of ExactTarget.
“We’ll share those challenges on our blog and create a conversation to help UK marketers achieve value from the process of putting subscribers first.”
The concept of customer-centred communications is a foundational philosophy of ExactTarget called SUBSCRIBERS RULE, McCormick said.
The philosophy consists of three tenets:
• Serve the individual
• Honour their unique preferences with regard to communication, content, frequency and channel
• Deliver them timely, relevant content that improves their lives
The launch of SUBSCRIBERS RULE UK! comes two weeks after ExactTarget announced its new office in London. The company’s UK operation serves as its international headquarters for operations outside of North America and allows the company to serve the growing demand from its client base in the UK and across Europe.
Tom Flisher / Sean Fleming (Octopus PR for ExactTarget) – 08453 700 655 or firstname.lastname@example.org / email@example.com
Mitch Frazier (ExactTarget) – 00 1 317 275 5034 or mfrazier@ExactTarget.com
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