I Want One of Those (IWOOT), the specialist online retailer of gadgets, gizmos, toys and home and office accessories, has launched a dedicated online loyalty scheme for its customers (iwantoneofthose.com/sign-in.do).
The scheme is designed and managed by Maximiles UK, the online sales and loyalty specialist, and the move means that shoppers can now get great products and service from IWOOT as well as the vast choice and flexibility of ipoints.co.uk to collect and spend points.
As part of the two year agreement with Maximiles UK, the IWOOT loyalty programme will be hosted on iwantoneofthose.com and incorporated on Maximiles’ loyalty coalition programme, ipoints.co.uk. IWOOT customers and ipoints collectors will be able to earn points every time they shop at iwantoneofthose.com as well as being able to buy IWOOT products with the ipoints they’ve accumulated through shopping with any other retailer in the ipoints.co.uk scheme.
IWOOT is using Maximiles’ ipoints loyalty currency to retain its existing customers and drive basket size and gain incremental sales from ipoints.co.uk’s database of 2 million active shoppers. ipoints.co.uk is the largest online loyalty coalition in the UK and participating retailers typically see increases of 18-34 per cent in basket size and 10-40 per cent in shopping frequency in the first 12 months of partnership.
Angus Gow, Head of Business Development at IWOOT commented: “We are always looking to provide something a little bit special for our customers and the loyalty initiatives we’ve put in place are a great way of rewarding our regulars.”
“We spoke to a number of potential loyalty and marketing specialists but both the timing and bespoke offering that Maximiles could offer was key to our decision. We are able to gain the benefit of having our own-branded, fully integrated loyalty programme and, simultaneously, enjoy the benefits of being part of a sophisticated technology platform at the fraction of the expense it would cost to run the programme alone.”
Guy Keeling, Managing Director of Maximiles UK commented: “I Want One of Those has always offered a fantastic and dedicated service to its customers and remains committed to providing its loyal customers with something a little bit extra.
"Maximiles UK has over 10 years experience of running loyalty programmes for a wide range of brands across Europe and we’re delighted to be working with a brand that so clearly recognises the importance of putting their loyal customers first.”
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