An advert for Cravendale Milk featuring a ‘Toe Tapping’ pirate, cyclist and cow has been named the public’s favourite of the week in the UTalkMarketing.com People’s Choice.
The ad sees the troublesome trio swept up in the euphoria of a rock n roll track with the pirate rubbing his wooden leg so hard against a table leg, that it combusts into flames, burning their home to the ground.
Wieden + Kennedy’s new work closes with the strapline, “As good hot as it is cold.”
The advert came tops in the UTalkMarketing People’s Choice – our weekly poll, held in collaboration with OMD Snapshots where we ask 1,000 members of the public to vote for their favourite advert currently in the marketplace.
It received 15 per cent of the vote, placing it ahead of the first runner-up, when participants were asked, ‘Which of the adverts made you want to buy the product or service advertised?’
To play the ads in full click the pictures below.
This week’s UTalkMarketing People’s Choice
Winner
 | Cravendale 'Toe Tapping' Agency: W+K |
Runner-Ups
 | Think UK! 'Drug Driving' Agency: Leo Burnett |
 | Muller Rice 'Leeds Couple' Agency: VCCP |
 | VW Golf 'Like a Golf' Agency: DDB |
 | Time To Change 'Schizo Movie' Agency: MCBD |
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