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Sponge launch mobile alliance with local knowledge

Sponge launch mobile alliance with local knowledge

Sponge, Mobile Dreams and CLANMO have teamed up and launched a pan-European mobile marketing initiative, called the Mobile One Alliance (M1A), to offer brands single, integrated mobile marketing campaigns and services via ‘best of breed’ agencies in each country. 

Mobile One Alliance is a network of leading independent mobile marketing agencies. Sponge, which counts Coca-Cola, McVities and Auto Trader among its clients, has initially joined with Spanish agency Mobile Dreams Factory, and CLANMO, based in Germany, to create a global alliance that will allow strategy, technology and local knowledge to be shared in order to deliver the best possible mobile solutions to clients across Europe.

Mobile Dreams Factory was founded in 2004 and looks after clients including Vodafone, Mini and Diageo. Lufthansa, Konami and Porsche feature on CLANMO’s client roster. CLANMO launched in 2000. All three companies have won multiple awards for creative mobile campaigns.

Mobile One Alliance aims to recruit one mobile marketing agency from each territory in Europe over the next two years, and will push the message that mobile should be at the heart of digital marketing.

“A large number of pan-European mobile campaigns are devised and co-ordinated from the UK,” said Alex Meisl, Chairman of Sponge. “The idea behind the Mobile One Alliance is to build a network of leading mobile marketing agencies so that we can share infrastructure and learnings while offering our clients local market support. Clients will also benefit from economies of scale, and a single point of contact in their local market for multi-territory campaigns.”

Services offered will cover the whole scope of mobile solutions: consulting and strategy, design and usability, campaigns and advertising, media planning, mobile internet, mobile CRM, applications and content and messaging platforms.

Meisl continued: “We expect the alliance to grow to all major European markets and beyond in the coming two years. Membership will be based on strict criteria. Each member must be a leading player in its market with a blue-chip client base, be dedicated to excellence in mobile marketing and follow ethical business practices. Only one agency in each country will be invited to join.”


About Sponge
Sponge (www.spongegroup.com) is a full service mobile marketing agency specialising in creative mobile marketing campaigns, high-end mobile websites and one to one customer communication strategies. An award-winning mobile strategist, Sponge supplies ideas and technology to companies including Auto Trader, Birds Eye, Coca Cola, News International, Total and the Press Association as well as many of the UK’s most successful agencies. The company also works with mobile operators on two continents. Sponge’s pioneering work in the UK has seen it become the UK’s leading pure-play mobile marketing agency.

About CLANMO
CLANMO GmbH (www.clanmo.com) is a highly awarded agency for mobile interaction and realizes award-winning campaigns, applications and services that bring together target groups and brands in a mobile context. CLANMO’s work for Konami Digital Home Entertainment gained the company national recognition and was considered one of the top three mobile campaigns of the year at the New Media Awards 2009. From its locations Munich and Cologne, CLANMO offers its clients full services from strategic consulting, to creation and in-house mobile technology. The agency was founded in April 2009 by the merging of two business units of the Munich-based MindMatics AG.

About Mobile Dreams Factory
Founded in 2004, Mobile Dreams Factory (www.mobiledreamsfactory.com) is one of the leading worldwide mobile marketing and advertising agencies with offices in Madrid and New York. Since its inception, Mobile Dreams has been involved in the mobile area with innovative campaigns for brands (Mini, P&G, Burger King, Vodafone, IKEA, Diageo, Coca-Cola, Sony, Heineken, Microsoft, etc) and mobile marketing advertising technology for operators. Mobile Dreams is the highest awarded company in the history of the MMA with 11 mobile marketing awards and recognitions from Eurobest, Cannes Lions, etc.

About Mobile One Alliance
Mobile One Alliance (M1A) (www.mobileonealliance.com) is a pan-European network of leading independent mobile marketing agencies. The Mobile One Alliance offers brands single, integrated mobile marketing campaigns via ‘best of breed’ agencies in each country. Other founding members are CLANMO in Germany and Mobile Dreams Factory in Spain. The alliance will grow to include one mobile marketing agency in each major European market by 2011. Collectively, Mobile One Alliance has a client base of top-tier brands including Coca-Cola, Unilever, Diageo and Orange. Shared strategy, technology, local knowledge and a single point of contact in each market for multi-territory campaigns allows the Mobile One Alliance to deliver the best possible mobile solutions to clients across Europe. Members offer the whole scope of mobile services, are dedicated to excellence in mobile marketing and follow ethical business practices.

For further information please contact:
Claire Armitt
flannel
01273 779449 / 07985 297842
claire.armitt@no-flannel.com

AJR
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