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Sales of sex toys surge in recession

Sales of sex toys surge in recession

Brits have spent a staggering £315 million on saucy lingerie, adult toys and sexy gifts as the recession forces people to stay in and create their own fun.

Upminster has been dubbed Britain’s "sexiest town" by a new "UK Sex Map" that shows adults in the Essex town spend £70.93 a year on their sex lives - an incredible 11 times the national average.

The online UK Sex Map – available at - also reveals that adults spend an average of £6.57 on their sex lives every year - nearly 10 times more than the 69p per person we spend on the Royal Family.

Upminster is also the kinkiest town in Britain, spending 15 times the national average on kinky bondage gear.

Other top places where residents like to spice up their sex lives include Durham in the north east and Bangor in Northern Ireland.

"I’m not surprised at all that people are spending up big on sexy items given the current economic climate,” says sex expert and author Tracey Cox. “If you can't afford to go out, there's only so much telly you can watch! It's a positive for relationships - it shows an openness and willingness to make an effort to try new things.”

The UK Sex Map website was developed by online retailer LoveHoney to uncover the nation’s sexy shopping habits. Visitors to site can search for their town to see how much the people there spend on their sex lives, and can compare their town with nearby rivals.

Britain’s Top Ten Sexy Spending Towns (times the national average) are:

1. Upminster - 10.8x
2. Durham - 7.2x
3. Bangor (County Down) - 5.7x
4. Newtonwnards- 4.9x
5. Norwich - 3.7x
6. Reading - 3.4x
7. Bishop Auckland- 3.4x
8. Lincoln - 3.2x
9. Cambridge - 3.2x
10. Bristol - 3.1x

Not everyone is interested in sex, though. Caledon in Northern Ireland has the dubious honour of being Britain’s least sexy town – people there spend just a fifth of the national average on their sex lives.

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