Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research


Marketers must improve customer communication

Marketers must improve customer communication

Online marketers need to employ better targeting methods if they are to retain customers as well as attact new ones via direct mail, according to new research from KDB.

The research reveals that 54 per cent of consumers in the UK feel that of the offers they have received, none are applicable to their needs and interests.

 A further 34 per cent stated that a few are of relevance, while 12 per cent admitted to feeling as though the campaigns are relevant to them.

Irrelevant direct marketing, regardless of the channel it was presented to the consumer on, could make people feel frustrated with companies and convince them to look elsewhere for services.

Matt Boot, chief analyst at KDB, said, "At a time when retaining as many customers as possible is vital to the survival of many businesses, it is surprising that marketers aren't taking a smarter approach to communications with their customers.”

Meanwhile, founder of marketing firm Matt McNeil has claimed that the email marketing platform is "all about" engaging with clients and improving messages through the responses received from the target audience.

He says that some brands and businesses could benefit from creating campaigns based on the work of retailers, as they "pay a lot of attention" to getting the most out of their emails.

Recent research by YouGov found that over a third of small and medium-sized businesses plan to increase their investment in direct marketing platforms over the next year.

coupons viagra viagra discount coupon coupons for prescription medications
free prescription drug cards site free cialis coupons
discount drug coupons transfer prescription coupon
low cost abortion clinics site houston abortion clinic
when is the latest you can have an abortion link how much is an abortion pill
discount grocery coupons abortion clinics in richmond va
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
coupons prescriptions read prescription savings card
naproxennatrium naproxen nsaid

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.