Omniture , Inc., a leading provider of online business optimisation software, has launched CMO.com, a new web site designed to provide CMOs with the insight and resources they need to lead marketing in a rapidly changing digital world.
Omniture’s experience serving CMOs, combined with research conducted with two leading organizations for marketing executives, The CMO Club (Marketing Executives Networking Group), indicates that although CMOs are achieving success in digital marketing, they struggle to stay abreast of digital marketing trends and to find credible digital marketing insight they can apply to meet their companies’ business objectives.
CMO.com addresses these unmet needs by selecting the most relevant digital marketing content from dozens of syndicated and original sources and delivering it to CMOs in a single place. CMO.com content includes articles, industry analyst reports, interviews, surveys, and industry news.
Together with Omniture’s Online Marketing Suite, the recently announced CMO Dashboard and its ecosystem of over 500 agency and 200 technology partners, CMO.com is part of Omniture’s broader mission to enable CMO success in an increasingly digital world.
“With more than 5,000 customers, we work closely with many of the largest marketers and agencies in the world to help them more effectively use digital marketing to achieve key business requirements for themselves or their clients,” said Josh James, co-founder and CEO, Omniture.
“From our interaction with these customers and partners, it is clear to us that they are looking to learn digital marketing best practices from one another and need help staying current with industry developments. CMO.com was designed with that purposed in mind—to be a strategic resource for today’s digital CMOs.”
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