Alizé, the French cognac-based spirits brand, today announces the launch of its latest brand activation campaign, which will consist of a combination of experiential, digital and promotional marketing.
The campaign, designed by brand communications agency Cubo, is centred on a series of twelve Let’s SociAlizé branded parties, which includes a media partnership with OK! Magazine and a microsite.
The campaign is aimed at helping bar managers and spirits buyers create more buzz around the brand by showcasing to 20-26 year olds the versatility of the five different drink variants.
The Let’s SociAlizé nights will be managed by five Alizé brand ambassadors, individually fashioned in a flagship colour to represent each variant of the Alizé fruit drinks, who will arrive in a branded Alizé limousine. When a customer orders one of the specially designed cocktails they will be offered a spin around the city in the limousine and the chance for their photo to be included in an OK! Magazine advertorial.
The microsite (partywithalize.com) goes live on 20th August and will play home to a gallery of photos taken at the events and consumers will be able to share them with friends through Facebook and Flickr. Other content on the site will include cocktail recipes and listings of further Let’s SociAlizé events.
Karen Fowler, Alizé brand manager says, “The brand activation campaign is a great way for the brand ambassadors to bring the drinks to life. The aim is to show people how Alizé can be incorporated into their lifestyles to create a refreshing and sophisticated drink for any party goer!”
Fowler, adds, “We’re keen to make sure bars and clubs are equipped to up-sell the brand in a way that fits with the lavish consumer lifestyle associated with Alizé’s upbeat, classy and colourful range of spirits.”
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