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Weetabix launches £1m giveaway

Weetabix launches £1m giveaway

The Weetabix Food Company is offering consumers the chance to win £1m in cash with an on-pack promotion across its key brands which is set to send sales soaring.

The £1m giveaway will appear on packs of Weetabix, Weetabix Bitesize, Weetabix Minis, Oatibix, Ready Brek and Weetos and is expected to attract new consumers to the brands and give existing consumers another reason to repeat purchase

The promotion, which was created in partnership with marketing communications agency Dialogue141, will appear in store from the beginning of September. To win, consumers just need to enter a unique code found on the inside of their pack onto the website The website will take consumers on a virtual search for their cash around the UK and, if they find the cash, it’s theirs

There are almost 50,000 chances to win with the £1m prize pool ranging from prizes of £10 all the way up to £100,000.

Tony Corp, Weetabix Marketing Controller, said: “The ‘win £1m with Weetabix’ promotion is very exciting for the brand and is expected to create huge interest, driving consumer trial and boosting sales across all participating brands.

"In addition, the on-pack design will offer great on-shelf stand out, so retailers should make sure they have the full range in stock to maximise sales.”

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