Best practice from Fallon.
Cheesestrings, the all natural cheese snack, wanted a campaign that both kids and mums would love.
They wanted the general public to reassess what they previously thought about the brand.
The TV campaign established a character that you never saw, Mr Strings. The most distinguishable feature of this character is his voice.
A specially created website was an extension of this. A place where the kids can look for and interact with Mr Strings.
Find out how Fallon have managed to bring this campaign to grassroots level – encouraging kids to joke around in playgrounds mimicking the different Mr Strings voices, making it a catchphrase like no other.
Get the inside story by watching the video below.
AJR
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