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How Cheesestrings used TV and digital to shift brand perceptions

How Cheesestrings used TV and digital to shift brand perceptions

Best practice from Fallon.

Cheesestrings, the all natural cheese snack, wanted a campaign that both kids and mums would love.

They wanted the general public to reassess what they previously thought about the brand.

The TV campaign established a character that you never saw, Mr Strings. The most distinguishable feature of this character is his voice.

A specially created website was an extension of this. A place where the kids can look for and interact with Mr Strings.

Find out how Fallon have managed to bring this campaign to grassroots level – encouraging kids to joke around in playgrounds mimicking the different Mr Strings voices, making it a catchphrase like no other.

Get the inside story by watching the video below.

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