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Jeans for Genes secures sponsor

Jeans for Genes secures sponsor

Office-products expert Avery is helping to support thousands of children and families affected by genetic disorders in the UK by sponsoring this year’s Jeans for Genes Day.

Every year on Jeans for Genes Day, millions of adults and children across the country leave their work clothes and uniforms at home and make a small donation to wear their jeans to work or school. The day aims to help change the world for children with genetic disorders by funding day to day care, support and respite for those affected, as well as research into the causes and cures of genetic disorders.

As proud sponsors, Avery will be featured in the 55,000 fundraising packs distributed to  Jeans for Genes Day co-ordinators who organise the Day in their workplace or school.  Each Avery-sponsored pack features a fundraising guide, Avery printed stickers to identify supporters who have donated to the campaign, posters and a collection box.  

Coordinators are encouraged to visit to print more Avery stickers, and to download a whole range of Avery templates to create customised stickers, bucket wraps and self-laminating signs – perfect for making sure their fundraising efforts are as stylish as the jeans being worn to work!   

Avery will also be promoting a fundraising scheme via their public sector accounts with £5 going to Jeans for Genes for every Avery Trimmer or Guillotine sold until March 2010.

Marc Pinner, Marketing Director of Avery, stated: “Jeans for Genes Day is a fantastic cause that Avery is proud to be able to support. The day represents a great way for the office industry across the UK to really make a difference to the lives of the thousands of children born with a genetic disorder and I urge everyone to really get behind the day in a big way.”

Jeans for Genes Day takes place on Friday 2nd October and marks the first time the charity has partnered with Avery. For more information on Jeans for Genes, visit


For further information please contact:
Steve Cross at Tel: 01962 738718
Lisa Pettifer at  Tel: 020 7199 3306

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