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Vice and Olympus create the ultimate photo-comp.

Vice and Olympus create the ultimate photo-comp.

VICE have teamed up with Olympus to stage a special photography project that aims to showcase the hidden creative talents of four cultural icons.

This project celebrates the 50th birthday of the design of the classic Olympus PEN and to mark the release of its successor, the new Olympus E-P1.

For Stories of the Eye, Daisy Lowe, Alice Dellal, Miquita Oliver and Lovefoxxx will document their lives through the eye of the new Olympus E-P1, according to their chosen themes.

Daisy Lowe - ‘eyeStyle’. The supermodel will be giving us a rare glimpse into her glossy lifestyle.

Alice Dellal - ‘eyeDoWhatILike’. Britain’s edgiest supermodel and style icon will be inviting us into her world.

Miquita Oliver - ‘eyeLondon’. London born TV presenter will show us around her hometown.

Lovefoxxx is ‘eyeTravel’. The CSS musician invites us to travel with her around the world.

Over the course of six-weeks the girls will upload their photos to the campaign’s home www.viceland.com/storiesoftheeye where users can browse the photos.

Entrants upload their own photographs and each of the girls will be judging the submissions to find a winner for their theme.

Each winner will be awarded a brand new Olympus PEN worth £699, and the opportunity to exhibit their photos next to Daisy, Alice, Miquita or Lovefoxxx’s photos at the Stories of the Eye exhibition.

For further information please contact tom.green@johndoehub.com or by telephone on 020 77497530

AJR
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