Eight-six per cent of UK businesses do not realise building a website should always start with “good foundations”.
One of the UK’s leading search engine optimising experts is concerned that only 14 per cent of companies reported that they had thought about how their website would be found on the Internet before they built it.
Head of XSEO, Matt Paines, believes that companies are wasting their money if they do not build websites so they can be found by search engines such as Google, Yahoo and MSN.
He said, “Good foundations underpin the potential success of any website and it is vital that every website is built so it can be as search engine friendly as possible.
“In the same way a building will fall down if it no has foundations, a website is rendered invisible on the Internet if it is not built in a way that allows it to be easily signposted online.
Paines added, “Companies still seem to see the appearance, content and functionality of their website as a priority, when in fact arguably the single-most important consideration is being search engine friendly.
“If it came down to a simple choice, I’m sure every business would rather have a mediocre looking website which attracts lots of visitors, than one that is stunning but nobody can find it on the Internet.”
XSEO conducted the research at last month’s Technology For Marketing Show (TFM) at Olympia and Paines was astounded that in this day and age so few companies put SEO on the agenda at the planning stage of a website’s construction.
He said, “Building search engine friendly or accessible websites is not complicated, in fact it’s relatively easy.
“Search engines use simple programs – which are commonly known as robots or spiders - that crawl the Internet looking for websites and their content. If they can access a website they can begin assessing the relevance to any given search.”
Paines added, “Being search engine friendly allows the search engines to enter the site and read the content.
“So conversely having a site that does not give the crawlers something to read will prohibit them from understanding the site’s content thereby destroying any ability of being ranked highly in a search for a product or service.”
He concluded, “It’s a shame that so many companies waste huge amounts of money on websites simple planning and consideration about how they will be found on the Internet the real measure of its success or failure online.”
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